Privacy Policy

Last Updated: 28 February 2025

Muse and Petal is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal data in

compliance with the UK General Data Protection Regulation (UK GDPR) and other relevant UK data protection laws.

1. Information We Collect

We may collect and process the following -

Personal data: Identity Information: Name, title, and contact details (email address, phone number, address).

Transaction Data: Details of products and services you have purchased from us.

Payment Information: Payment details for processing transactions (processed securely by third-party payment processors).

Correspondence Data: Any communication with us via email, phone, or website contact forms.

Marketing Preferences: Your preferences regarding receiving marketing materials from us.

2. How We Use Your Information

We use your personal data to:

 Process and deliver orders for wedding and event floristry services.

 Respond to enquiries and provide customer support.

 Send service-related communications, such as booking confirmations.

 Improve our services and personalise your experience.

 Send marketing materials (only with your explicit consent).

 Comply with legal and regulatory obligations.

3. Lawful Basis for Processing

We process personal data under the following legal bases:

 Contractual Necessity: To fulfil our obligations in providing products and services.

 Legitimate Interests: To improve services and maintain customer relationships.

 Consent: Where required, we obtain explicit consent for marketing communications.

 Legal Compliance: To meet legal and regulatory requirements.

4. How We Share Your Data

We do not sell or rent your data. However, we may share your data with:

 Service Providers: Third-party vendors (e.g., payment processors, delivery services) to fulfil orders.

 Legal Authorities: If required by law or in response to legal proceedings.

All third-party service providers are required to protect your data in compliance with UK GDPR.

5. Data Security

We implement appropriate security measures to prevent unauthorised access, loss, or disclosure of your personal data. These include encryption, secure servers, and access

controls.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically, this is:

Customer details: Retained for up to 6 years for accounting and legal purposes.

Marketing data: Retained until you opt out.

7. Your Rights

Under UK GDPR, you have the following rights:

 Access: Request a copy of the personal data we hold about you.

 Correction: Request correction of inaccurate data.

 Erasure: Request deletion of your personal data where applicable.

 Objection: Object to processing based on legitimate interests.

 Restriction: Request a restriction on data processing in certain circumstances.

 Data Portability: Request transfer of your data to another service provider.

To exercise any of these rights, please contact us at hello@museandpetal.com.

8. Marketing Communications

We will only send marketing emails if you have given your consent. You can opt out at anytime by contacting us directly via email at hello@museandpetal.com.

9. Cookies and Website Tracking

Our website may use cookies to enhance your browsing experience. You can control cookie settings through your browser preferences.

10. Contact Information

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Muse and Petal

Email: hello@museandpetal.com

Phone: +447581017815

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, we will notify you via email.

By using our services, you acknowledge that you have read and understood this Privacy Policy.

Muse and Petal – Wedding & Event Florist.